In the lounge area: ‘FASHION: Objects, Concepts & Visions’

Walking the Line between Craft and Tech: New Positions in Austrian Fashion Design.



On display will be experimental objects, ready-to-wear pieces, textile art, jewellery and accessories, featuring around 30 positions of Austrian fashion designers and artists, staged in the form of objects, photographs, installations and videos. Visitors can expect a programme with networking, workshops and guided tours.

The exhibition is a continuation of the successful ReFashioning Austria showcase, held in December 2016 at the Liu Haisu Art Museum in Shanghai. This time, the focus is on the contemporary part, which has been extended and supplemented with new works.

Objects: The objects represent the experimental aspect of the exhibition and show the works of young talents who have established themselves in places such as Los Angeles, Tokyo, London and Antwerp. Their work is characterised by an interdisciplinary approach and/or a combination of craftsmanship and modern technology. With references to art, the designers bring to life new creative freescapes and develop utopias, such as the human reconfiguration at the touch of a button project/installation by Flora Miranda, or the shoes that depend on each other to exist by Carolin Holzhuber.

Visions: Insights into individual design concepts are also showcased through a series of video and photo works on display, including a photo series by Elfie Semotan, especially commissioned for Berlin. Semotan shot ready-to-wear pieces of established labels as well as recent graduates of the fashion class of the University of Applied Arts in Vienna. The additional video works show the translation of design concepts into a contemporary visual language in which Vienna as a modern city, away from the tourist clichés, plays an important role.

Concepts: Offering a view from the outside, the works of four artists who explore the creative tensions between textile and craft, space and body, as well as analogue and digital, will be shown. The chosen artists work with sculpture, installation, object and image, and capture the viewer by means of appropriation and unexpected interventions to create new perceptual patterns.

Participating designers and artists:
Agnes Nordenholz | BLESS | Mark Baigent | Sonja Bischur | Susanne Bisovsky | Britta Burger | Michael Dürr | Veronica Dreyer | Petr Dvorak | Benjamin Eichhorn | FLorian jewelry | Benedikt Fischer | Peter Garmusch | Susanne Hammer | Isabel Helf | Caroline Heider | Hvala Ilija | HEIRS | Kris Hofmann | Caroline Holzhuber | Kavala Collective | Daniel Kloboucnik | Julia Körner | Attila Lajos | Flora Miranda | Natures of Conflict | Martin Reinhart | SABINNA | SAGAN Vienna | Anneliese Schrenk | Shohei | Daliah Spiegel | Jenni Tischer | Utope | Andreas Waldschütz | Tatiana Warenichova | Matthias Winkler | Thomas Zeitlberger | Petra Zimmermann

Elfie Semotan and Sabina Schreder present:
Arthur Arbesser | Hvala Ilija | Andreas Kronthaler for Vivienne Westwood | Mila Pedrova | Petar Petrov | Roshi Porkar | Federico Protto | Louise Streissler| Wendy Jim
The exhibition, commissioned by the Austrian Federal Chancellery (BKA), Art and Culture department, is organised by AUSTRIANFASHION.NET, with its curator Claudia Rosa Lukas. Since 2012, Lukas has been involved in artistic and curatorial concepts and mediation programmes in close cooperation with museums and cultural institutions in the cities of London, Shanghai and Vienna.

For questions please contact

Heroes & Heroines

Heroes & Heroines GmbH
Gwendolyn Fell
T +49 163 288 53 99


Claudia Rosa Lukas
T +43 (0) 6991 942 57 34

Images can be downloaded under

On behalf of


österreichisches Kulturforum

austrian fashion


27.04.2018 to 19.08.2018 

The Wunderkammer Olbricht

The Wunderkammer Olbricht

The selection and quality of the objects in the Wunderkammer Olbricht is unique in the world. Comprising over 300 objects from the Renaissance and Baroque periods, it is one of the most important private collections of its kind.